—— ABOUT · PRINCIPAL & FOUNDER ©
Meet
Lisa Cole.
Palm Springs private concierge, luxury experience curator, and lifestyle expert — the one woman behind two beloved brands.
"Welcome to my Palm
Springs."
— Lisa Cole
A LETTER FROM DIVA LISA
One woman.
Two brands.
A desert story.
There is something about Palm Springs and the surrounding area that makes you fall in love instantly — peaceful, energetic, beautiful, and truly a total vibe and lifestyle.
My background is a mix of high-level retail, event marketing, and personalized client experiences. I launched my lifestyle brand, Diva Lisa, after a client mentioned she needed a private concierge who could help manage her travel needs, dining, local recommendations, and more when visiting the desert.
Over the years, the business grew by word of mouth only. My current roster of clients includes CEOs, retirees, travelers, and residents of top-tier communities such as PGA West, Rancho La Quinta, The Vintage, and beyond.
I have created signature experiences for women who are at the best stage of their lives — 50 and beyond.
It was important for me to incorporate my passion for helping women to see the possibilities, feel confident, and create memories they will love.
Consider me your local insider who customizes your stay to your expectations. Whether you are coming to Palm Springs solo, with your bestie group, or for a special celebration, it is about creating experiences that feel personal, stylish, safe, and unforgettable.
I look forward to connecting with you.
Diva Lisa
PRINCIPAL & FOUNDER
DIVA LISA · DESERT LIFESTYLE EXPERT
LISA COLE · CONTENT CREATOR, WOMEN 50+
————- ONE WOMAN, TWO BRANDS ————--
A lifestyle empire, quietly built.
BRAND NO. 01
Diva Lisa
Palm Springs Lifestyle & Concierge
Private concierge, curated itineraries, VIP arrivals, luxury dining, and
the desert access only an insider can arrange.
BRAND NO. 02
Lisa Cole | Women 50+
Content, Community & Reinvention
Where I bring my passion for empowering women to life — signature experiences, editorial storytelling, and the freedom to be entirely yourself at fifty and beyond.
——— ENDORSEMENTS ———
In their own words.
As someone who loves to travel, I felt I needed a professional to guide me through my two week stay for Modernism Week. Lisa was incredible. I was able to glam up, and get picked up like a celebrity. Probably the best decision was having Lisa handle all my transportation for my events. If I needed anything, her recommendations were on point. The Diva lady looked out for my well being. My arrival at Los Angeles International Airport, flawless! I highly recommend her services.
Karen Benattar, Melbourne Australia
Mentioned in the Wall Street Journal Article, "How to Throw a Midcentury Cocktail Party - Palm Springs Style"
March 6, 2026
"
As a woman 50+, I consider Lisa my Desert Lifestyle Expert. What makes her stand out is her knowledge of local activities and great restaurant recommendations. When we planned our daughter's wedding, she added details that made it so special. She is a connoisseur of food, fashion, and culture, and often has connections for hard-to-come-by reservations and access. Lisa is a rare find. As a former executive, I find her business innovative and refreshing that she can blend the best of her skill sets. We have recommended her to our friends and family without hesitation for years!
Kelly Y.
Portland, Oregon & La Quinta, CA
Retired CEO · Travel Enthusiast
—— WORK WITH DIVA LISA
Begin the conversation.
For customized experiences, press, partnerships, and collaborations. Each inquiry receives a personal reply within 48 hours.
hello@divalisa.com